Founded on June 16, 2010 by Jamel C. Lyons filed with the New York State Department of Corporations under the name J.C. Lyons Enterprises, LLC. Doing business as 7 OF DIAMONDS parent to SOLFI, The Lyons Kingdom, Inc. and Reel Rite Products & Services Incorporated. 7 OF DIAMONDS is the part owner of SOLF, INC., REEL RITE MARKETING, INC. and SOLFI LOGISTICS INCORPORATED. Also, a non profit organization called THE REEL RITE FOUNDATION for a total of seven hence the name 7 OF DIAMONDS.